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The project we had with Demos Effect really helped us in our strategy development and in creating new product and service concepts.

Jouko Jokinen, Editor-in-Chief, Aamulehti

We are happy with the results and can recommend Demos Effect to anyone wanting to find innovative and scalable ways to improve customer behaviour.

Heikki Valkjärvi, CEO, Foundation for Student Housing in the Helsinki Region HOAS

Especially useful for us was Demos Effect’s stakeholder workshop, where Demos invited our customers and potential partners. The way Demos brings people together and facilitates discussion is fresh and new.

Sari Siitonen, Vice President, Strategy and Public Affairs, Gasum

Practically all the concepts that emerged from our collaboration are now deployed. That's value for time and money

Jaana Korhola – Managing Director, Fazer Food Services

Demos Effect gave us a kickstart. They really helped us understand the scale of issues in our business as well as our customers.

Tuulikki Markkula, Customer Relationship Director, Rautakesko

The meetings with Demos Effect were both thought-provoking and insightful.  

Richard Wright, Behavioural Science Director, Unilever
More references


A new playing field for business is currently being defined, where rules are set by transformative megatrends. The demand for natural resources and energy is bypassing their supply for the first time in history, while digital services are turning industry after industry upside down. Consumer lifestyle choices are changing, and through social media, customers now have the power to demand what they want.

Forward-looking companies know that fighting these changes is useless. Instead, it’s necessary to understand what’s going on in the competitive environment and where things are headed. Furthermore, developing a solid understanding of customers’ needs is more important than ever.

This is where we can help.

Demos Effect is a management consulting firm with a mission for changing the way companies do business. We specialize in combining foresight research and co-creation methods with product, strategy and business model development. Our aim is to help companies turn consumer insights and foresight into future-proof business opportunities.

By working with us you will be able to shape your future instead of reacting to it. So don’t hesitate: Contact us today, and you’ll be shaping your tomorrow!

Demos Effect Team

Juha Leppänen, CEO

Juha Leppänen is the CEO of Demos Effect. He is a social scientist who’s specialised in strategy work, foresight and multi-stakeholder processes. Juha is skilled in understanding socially important trends in the context of lifestyles, global change, new forms of social solutions and the media.

+358 40 700 6585

Johanna Lampinen, COO

Johanna Lampinen has more than ten years of professional experience of working for large international corporations and in management consulting. Before joining Demos Effect, Johanna held various supply chain management and leadership positions at Nokia, as well as managed fundraising performance at the American Red Cross National Headquarters in Washington DC.  She has a business degree from the Helsinki School of Economics.

+358 50 48 00 284

Roope Mokka

Roope Mokka is an expert on societal change and innovation. He specializes in helping organizations overcome difficult challenges. Roope has 15 years of international experience as a strategic level advisor on future technologies, markets and societies.

+358 44 040 04 13

Anton Palmu, Director, Business Services

Anton Palmu has more than 15 years of entrepreneurial experience of running, developing and creating business. He has started his own start-up and done a successful exit. Anton has also worked in many management positions in social and health sector. He has a social sciences degree from The University of Tampere. Anton works in Demos as a manager of business services. His passion is to create successful future business models for companies.

+358 41 440 7338

Risto Lätti, Principal Consultant

Risto Lätti is an expert on strategy, foresight, sustainable business models, and international business. Before joining Demos Effect, Risto has worked in the banking sector as well as an entrepreneur. Risto has a degree in International Business from the State University of New York at Buffalo and in Creative Sustainability from Aalto University School of Business.

+358 40 932 9520

Johannes Nuutinen, Principal Consultant

Johannes Nuutinen’s main expertise areas are emerging economies and social challenges. Johannes has a degree in development studies and several years of academic and professional experience in working with large companies in combatting social challenges. Prior to working at Demos Effect, Johannes founded think tank Avanto Helsinki, which was acquired by Demos Effect in 2015.

+358 45 203 3123


Antti Tarvainen, Principal Consultant

Antti Tarvainen expertise is finding companies their comparative advantage from societal changes and needs. Antti’s specialization lies in glocalization tactics that help companies to achieve radically sustainable strategies for growth in different business contexts. Antti has a backround in development studies and political economy. Prior to working at Demos Effect, Antti founded think tank Avanto Helsinki, which was acquired by Demos Effect in 2015.

+358 40 8255 066

Olli Bremer, Manager, Business Development and Sales

Olli’s main responsibilities include development of customer cooperation models and overall sales process besides acting as project lead and team member in ongoing customer projects. Olli has deep insight in transition of Finnish private sector landscape and co-created strategy processes. Before joining Demos, Olli was the Head of Customer Management at Dream Broker, a Finnish online video software company. Olli holds a Master’s degree in Information Networks from Aalto University School of Science.

+358 46 600 0804

Oona Frilander, Consultant

Oona Frilander is a consultant at Demos Effect. Before joining Demos Effect Oona worked at Miltton Networks, an agency specialized in public affairs. Oona has a business degree from Hanken School of Economics and has continued her studies in a multidisciplinary Creative Sustainability Master’s programme at Aalto University.

+358 50 329 1586



Louna Laurila, Consultant

Louna Laurila has an international background with experience in sustainable business strategies, customer behavior and market research.  She has a degree in business from Aalto University and done studies at University of Victoria in Canada and at Humboldt in Berlin. Prior to joining Demos Effect, Louna has worked in marketing and conducted various consulting projects related to consumer behavior and business strategies.

+358 400 628 521

Henrik Suikkanen, Consultant

Henrik Suikkanen is a consultant at Demos Effect. He is an economist and specializes in future-orientated business model creation, economic analysis and facilitation of strategic collaboration and experiments. He is also an author of Work 2040 scenario publication. Prior to joining Demos Effect, Henrik was developing the business of Vala Group, a fast growing technology company.

+358 44 322 2632

Eric Wong, International Business Development

Eric helps Demos Effect builds bridges between Finland and the United States.

After graduating from Columbia University with a B.A. in Economics and Mathematics and studying the Finnish language and culture, Eric came to Finland to study globalization through the Fulbright student program in 2015-2016. Currently, he is finishing a M.Sc. in Economics at Aalto University School of Business. Eric has done work for Vaisala’s U.S. headquarters through their Giant Leap program as part of the Traffic-Weather Consultancy division.

+358 40 251 5581

Julia Österlund, Junior Consultant

Julia is studying her Masters Degree at Aalto University School of Business, majoring in corporate communication and minoring in information technology. Her main areas of interest are responsibility as a competitive advantage, opportunities of the digital world and community as a source of motivation, both within and outside organization. Prior to joining Demos Effect, Julia has worked in communication, as a financial assistant and had various jobs in customer service. She has also gained experience through diverse responsibilities in student activities.




Meeri Helminen, Junior Consultant

Meeri’s interests include strategic sustainability and developing resilient urban areas. Meeri is finishing her Master’s studies at University of Helsinki. She majors in environmental change and policy and has also studied environmental economics, organisational communication, ecology and urban studies. Prior to joining Demos Effect Meeri has developed the entrepreneurial community at Helsinki Think Company and worked on sustainability of urban real estate business at Citycon. Meeri has an entrepreneurial background. She is a co-founder of Vyyhti Helsinki, a co-op specialising in participatory problem solving in the fields of sustainability and urban development.



Janina Granholm, Junior Consultant

Janina is currently finishing her M.Sc in strategy and sustainability at Aalto Business School. She is particularly interested in the area of sustainable food and she has been working at ResQ Club, a company which is fighting against food waste in the foodservice industry, for the past 1,5 years. She is currently writing her Master’s thesis on the business models around several European meat alternative brands. She is a global citizen after having lived abroad for many years in Australia and Korea, and having studied in international schools her whole life. She is also a member of the board of her Master’s program, responsible for corporate relations.

At Demos Effect, Janina is working with projects on food, circular economy and future of work.

 “I dream that one day sustainable living will be the easiest choice, the default choice, for consumers. That is why I want to work with companies that support this vision; by developing product and service solutions, business models, and processes which make business sense but also contribute to a more sustainable future.”


Eerika Savolainen, Junior Consultant

Eerika is a Master’s student at Aalto University and has recently graduated with Bachelor’s degree from Aalto University School of Business, majoring in Finance and minoring in Social Entrepreneurship and World Politics at the University of Sydney. She has also studied information networks. Eerika’s main areas of interest include disruptive business models and open innovation shaping future business.Before joining Demos Effect, she has worked as a research assistant at Aalto University Department of Finance.


In the press




Industry: Energy

Fortum is an energy company with operation in Nordic and Baltic countries, Russia and Poland. In 2013, Fortum’s sales totalled EUR 6.1 billion. Demos Effect helps Fortum find new smarter ways to grow and engage in downstream innovation.

Fazer Food Services

Industry: Catering

Fazer Food Services is the market leader in catering in the Nordic area, with restaurants in Sweden, Norway, Denmark and Finland and brands such as Amica. The company needed a way to change the increasing concern for the environment into business. A previously difficult task was overcome with Demos Effect’s approach.

“Practically all the concepts that emerged from our Demos Effect collaboration are employed in our restaurants in one way or another! We learned an entirely new approach to both sustainable food and to how to make a business out of it. That is value for time and money.”

Jaana Korhola, Managing Director, Fazer Food Services


Industry: Energy

Gasum develops the Finnish biogas industry and is the leading company in Finland serving biogas and liquefied natural gas. Demos Effect helped Gasum to deepen their understanding of megatrends, to recognize and prioritize their possibilities arising from these trends.”

“With Demos Effect we have deepened our understanding of megatrends and our ability to recognize new business opportunities, in addition to building a Smart Society -concept. Especially useful for us was Demos Effect’s stakeholder workshop, where Demos invited our customers and potential partners.”

Sari Siitonen, Vice President, Strategy and Public Affairs, Gasum


Industry: Consumer goods

Unilever products have two billion users every day. The company joined Demos Effect to figure out how to change consumer groups behaviour to consume less natural resources by creating new business.

“The meetings I had with Demos Effect were both thought-provoking and insightful. They have impressive people who possess a rare mixture of environmental urgency as well as strong awareness of the needs of business.‎”

Richard Wright, Behavioural Science Director, Unilever

Our Story

Demos Effect is the management consulting arm of Demos Helsinki, a Nordic think tank. Demos Helsinki was founded in 2005 by Roope Mokka and Aleksi Neuvonen and its purpose is to research and develop understanding of how megatrends are affecting the everyday lives of individuals and organizations.

During the past ten years Demos Helsinki has grown to become an international innovation, research and consultancy power house. We are known for our cutting-edge foresight research and for doing extensive collaboration with partners coming from all sectors of society: companies, cities, governments and other communities. We currently employ 30 people.

Demos Effect helps companies find ways to turn long term issues into drivers for their business. We believe that innovating by bringing people, institutions, stakeholders, users, and customers to work together is the only way forward.

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Demos Helsinki Publications

The Future as told through the garden and the streets

Companies that utilize resource scarcity via smart technologies and business models, so called smartups, are one of the key enablers of huge Internet of Everything markets. This scenario report investigates 5 most important tensions in the future of hyperconnected society, to provide helpful tools to seek and develop alternative, human-centric ways of producing and consuming digital services.

Read more

Nordic cities beyond digital disruption

Many urban areas – both buildings, services and urban activity – are dilapidating. Smart urban services provide new jobs and make cities more livable. The strongest urban vitality comes from the engagement of locals, the existence of good services and fit infrastructure. Nordic Cities Beyond Digital Disruption publication introduces a new way to develop vibrant and smart cities.

Read more

Cleantech takes over consumer markets

At the intersection of resource scarcity, the rising cost of fuel, digitalization and user-centricity lies a vast new business opportunity. The new wave of cleantech, consumer cleantech, refers to consumer targeted solutions that decrease the use of natural resources.

Read more

Health 2050 - Four scenarios for human-driven health and freedom of choice

Health 2050 scenario report presents four future scenarios that illustrate how overall perceived health in society can be doubled without increasing the total health costs. Nine human-driven insights arose from the four scenarios that will produce better health in the future.

Read more

From Local Loops to Global Champions: Scenarios for Sustainable Lifestyles 2050

The fact that European lifestyles are not sustainable in the long term is hardly a surprise for anyone. However, there has been a total gap in through research into what kind of social structures and lifestyles can be disruptively more sustainable.

Read more